When speaking about podcast as a content marketing tool, one should take some time to understand what podcasting is. Podcasting represents a digital evolution of radio broadcasting, involving making one or more audio or video files that are released episodically and often downloaded through internet syndication
India as a fast-growing economy draws much attention from both Indian and foreign brands. As the market is cluttered with lot of players in each product category, there is a dire need for the marketer to know how Indian consumer will respond to a particular
Every business has a goal, and the goal is needed irrespective of the nature of the business. The goal generally is to add as much value as possible. And to do this, one needs to influence people to take the action required to create value.
Who doesn’t like the feeling of the “good old days”? Each one of us, right? Nostalgia tends to transport us back to a simpler, happier place and gives us comfort and stability, things we all long for in times of uncertainty and constant change. The
Technology, along with consumers’ willingness to share information and opinions, has dramatically influenced buyer behaviour in recent years. Consumers now flock to an organization or a brand that not only solves but also communicates to them that they solve customer issues in real-time. People prefer