Gone are the days when a simple catchy jingle or a clever slogan would land a brand into the consumer’s mind. In the present world, a brand needs to create its space in the market not just by a single step but by going extra
Have you ever studied day and night for an exam and still flunked? If the answer is affirmative, then surely you are missing out on something very important. Similarly, there are many companies that have offered an exceptional product on which they spent days and
Brands serve its consumers, but what makes consumers let a brand into their life is based largely on our brand communication strategies. Brands communicate in several ways, but surely you don’t want to be one which gets the door shut on their face. Your communication