Advertising research is a detailed study on a particular subject, which leads to a successful and effective campaign. Advertising research also decides the success of an advertising campaign by measuring the impact over its audience. The purpose of advertising research is to either establish a
Build a better mousetrap and the world will beat a path to your door. Except, it doesn’t. How many times have you heard the old saw that good work sells itself? Actually what sells itself is work that looks tried and tested – simply put, something
Unboxing is usually considered a fairly banal but essential activity for smartphone brands. However, we unboxed the Comio smartphones via a uniquely creative unboxing activity. The three flagship smartphones were unboxed at prominent youth hubs via a respected reviewer ‘unbiased blog’, taking unboxing to an