Branding is a multi-layered concept that includes the strategic process of creating and establishing a unique identity for a product, service, company, or even an individual. It aims to go beyond just a logo or a catchy slogan. Rather it tends to incorporate the entire
Ingredient branding refers to a marketing strategy that encompasses promoting a specific component or ingredient within a product as a distinct and recognizable brand. In this type, companies focus on highlighting the unique qualities, benefits, or origins of a particular ingredient or component, instead of
A marketing approach where a company simultaneously promotes multiple brands within the same product category is called mixed branding. Businesses can diversify their product offerings and appeal to a wider range of consumer preferences using this tactic. In mixed branding, companies usually create a portfolio of