Undercover marketing is advertising products or services without letting the audience be aware of them. Undercover marketing is a subset of guerrilla marketing. It is also known as stealth marketing. It is a marketing strategy which assists companies to market their product in a hidden
The market is evolving at an unprecedented rate. Patterns of communication and consumption are also shifting rapidly. The new-age consumer is tired of traditional approaches. By offering immersive experiences that are parallel to the physical world, marketing can help brands loop in more users. Also, because
Gone are the days when people used to enjoy advertisements between a movie or serials. In today’s era, either the ads get skipped or the channels get changed. Hence, to combat a modern problem, a modern solution has to be adapted. To overcome this stress
It is an established fact that AI is continuously advancing. The ability to use it to improve digital marketing strategies and provide valuable customer insights for companies has also increased exponentially. With the ability to collect data, analyse it, apply it and then learn from it,
Different marketing strategies call for different levels of automation and artificial intelligence or AI. It may be a fine line, but when done right, AI proves to be very useful – there’s a good reason why marketing and sales teams prioritize AI and machine learning