The bandwagon effect arises from psychological, sociological, and, to some extent, economic factors. People like to be on the winning team and they like to signal their social identity. Bandwagon advertising is a marketing approach that plays up people’s fear of missing out or desire to
In today’s world, most people spend a lot of their time on the mobile. Understandably this time is spent on various apps that fulfil the needs of the person. This phenomenon presents another potential source of engagement for marketers. The Geofencing technology available today also presents
Research shows that there are more than six billion smartphone users in the world. This number is crucial for businesses. Owing to the number of mobile phone users that are increasing, more businesses are switching to location-based marketing. This type of marketing has become an
Geofencing is a location-based mobile marketing optimization strategy companies use to target a specific location or area of smartphone users. When a potential customer enters a particular geographic location, they receive targeted information or advertisements on their smartphone or device. With geofencing, users get ads that are
Geofencing is a type of location-based marketing that uses GPS or radio frequency identification to deliver messages and advertisements to smartphone users who enter or exit a geographic area. These mobile messages are commonly sent using SMS, allowing businesses to deliver promotions and other relevant information