During our 4 year long stint with Barista India, we witnessed the brand change hands from Sterling to the Italian coffee giant Lavazza. Once Lavazza took over Barista, the first brief was to reclaim their Italian heritage in India. We came up with a campaign that achieved the objective in a way that was visually arresting and verbally succinct.
Later, the campaign was also adapted for the South American markets, which is quite a feat for an Indian agency. The campaign also featured in Lürzer’s Archive International Compendium among ‘All Time Top 200 Digital Artists Worldwide’.