A perennial question that has been doing the rounds in the last few years is - Is print media dead? Needless to say, it has been seen that print has continued to find its way into modern marketing notably. Print marketing has always been an
Social media usage is steadily growing, and we don’t see it slowing down anytime soon. Reports state that in 2021, over 4.26 billion people used social media worldwide. This figure is projected to increase to almost 6 billion in 2027. With emerging technologies, never-ending feature updates, and ever-changing consumer
In today's saturated market, it's more important than ever to make sure that a marketing strategy is on point. And a big part of that is frequency which is how often brands reach out to the target audience can have a big impact on your
Brands that use creative media to showcase their personalities and knowledge are, increasingly, the businesses most likely to succeed. Creating podcasts as a marketing tool is highly accepted nowadays by consumers and brands. However, it all boils down to how well the podcast is made. It
Podcast marketing and promotion refers to any sort of strategies or plans marketers can act on to grow the podcast audience and increase its visibility. There are many ways one can do this and while certain strategies are often used, one can always think out