7 Benefits of Geofencing Marketing
Geofencing is a type of location-based marketing that uses GPS or radio frequency identification to deliver messages and advertisements to smartphone users who enter or exit a geographic area.
These mobile messages are commonly sent using SMS, allowing businesses to deliver promotions and other relevant information to customers as they move through their daily routines.
Though fairly new, geofencing has proved to be extremely useful, considering the current market scenario and the constantly changing dynamics of consumers.
List of The Benefits of Geofencing Marketing
Let’s have a look at a few of those benefits:
*Easier to reach customers: The biggest benefit that geofencing brings to the table is that it allows brands to reach customers at the right place, at the right time. Since geofencing operates on a virtual barrier system, marketers reach customers as soon as they enter that barrier. This means that they are close to the business and can become potential customers. By using geofencing, marketers can reach people right on their mobile devices. This process enables brands to put promotions for the products or services directly in the customers’ hands. As people are spending a lot of time on their phones, this is an excellent opportunity. Reaching customers on their mobile phones is a great way to drive people to visit a business on a whim, even if they hadn’t considered it earlier.
*Enhance local sales: Geofencing marketing helps in building a better local marketing campaign. Local marketing helps brands earn more conversions and enables growth for the business. Geofencing marketing is an excellent stepping-stone to get those leads through the door of your business.
*Increase engagement: Personalization is the key to a successful marketing campaign. Your audience is bombarded with advertisements and offers from dozens of companies regularly. Geofencing helps marketers to understand the audience better and create offers and ads that are appealing to the audience continually. This strategy allows brands to collect data on customers, such as demographics.
This strategy in return helps in increasing engagement with a brand. When brands send offers directly to the audience, they’re more likely to engage with the business and see what it has to offer.
Here are the many advantages of geofencing, and what it lets you do:
*Increase brand awareness: Brand awareness is crucial for any business. Geofencing marketing helps in building brand awareness for a company. It enables businesses to alert visitors of a store’s location that customers may not have been aware of before. It can also be used to keep in touch with previous customers and remind them of the brand’s presence. Hence it is a great way to remind the audience to choose a particular business over the competition.
*Stay ahead of the competitors: One of the great things about geofencing is that brands can put a geofence around their competitor’s place of business. If someone enters the fence, companies can send them an offer and invite them to visit the business over the competitors.
*Optimize customer data and analytics: One significant advantage of geofencing ad campaigns is collecting and analysing shopper data in real time. The marketing team can measure metrics like ad impressions or views and the number of visits to the conversion zone. Marketers can modify campaigns, changing content, offers, time frames, and the fence’s configuration. They receive live information enabling them to optimize promos immediately.
*Allows to create targeted high-quality content more easily: High-quality content is always the best way to improve any marketing efforts. Targeting a very wide geographical net for a content publication automatically resonates with lower impressions as the focus is on many different people from several locations. By using geofencing marketing brands can aim more precisely with content that aims at a specific consumer base. This ultimately helps in building a stronger brand image for your company within the targeted area. A geofencing marketing campaign also allows timely content delivery as it makes it easier to get the word out to the customers of the limited-time offers.
Geofencing is turning out to be a powerful location-based marketing strategy that can dramatically increase the number of mobile users who see marketing messages and advertisements. Geofencing technology provides an excellent method for businesses to connect with their customers and reach them where they are. Advertising and marketing agencies should remember that by targeting the audience based on their location and proximity, companies can catch them when and where they’re more likely to engage with the company and buy.
