Podcast Marketing Tools
Podcast marketing is similar to marketing other types of content, but with a twistas listeners consume content through listening apps rather than a central location.
Brands can’t market their podcast known to the world if the world can’t find the particular podcast. So, the first set of marketing tools every podcaster should have in their metaphoric toolbox are podcast tools.
Marketers making a podcast or planning on starting a podcast, might be looking for ways to boost the podcast’s visibility. From marketing tools that increase the reach to editing software that enhances the quality of the podcasts, it is always great to have a list to help one stand out among other podcast creators. Below are marketing tools for podcasters that can be used to create a perfect podcast everyone would love to listen to. The following points should be helpful for the marketing agencies in Gurugram, across India and the world.
Podcast Hosting
In order to market a podcast, it has to be available somewhere. Podcast hosting platforms are services that store the audio content and provide with an RSS feed. These hosts typically offer other podcast-friendly features. A podcast host is not the same as a traditional website hosting service. A podcast host offers numerous optimizations for audio files, as well as a suite of tools to help manage and promote show. However, many podcast hosts offer a semi-customizable website. This ensures that the show is always available independent of a listening app and gives a place to publish show notes, resource lists, or episode transcripts. It is a fact that a website makes a show discoverable on the web for new listeners.
Major Podcast Directories
An important way to market a podcast is to make it accessible wherever potential listeners like to enjoy podcast content. This is why major podcast directories become an important marketing channel. A podcast directory is a platform like Apple Podcasts (iTunes), Google Podcasts, or Spotify. These podcast platforms don’t host audio files. They simply read your RSS feed and display the content for podcast listeners. Also, using these platforms is simple. Marketers only need to create an account on each and submit the RSS feed. Once the show is approved, the content will be available.
Email Marketing / Newsletters
The email list is a critical line of communication with the audience, and it should play a role in every marketing strategy. It’s a simple and effective way to notify subscribers about new episodes, upcoming content, and other initiatives. One can even have two-way conversations that aren’t usually possible in an audio medium.
Podcast Website
Every brand needs a website and a podcast is no exception. A podcast website is like a home base. A podcast website should include content about the show, including what is it talked about and why people should listen. The site should also have social media links, links to the show on listening apps, and a way for fans or advertisers to contact the brand. Furthermore, one should set up a blog and write a new post for each podcast episode. When the post is created, the title can be given as the said episode, embed an audio player, and include the show notes and episode transcription as well.
Image Creation / Design
While the show is getting promoted across channels like social media, email marketing, and with other collaborators, brands will undoubtedly need to create lots of visual assets. This includes social media images, website imagery, media kits, banners, and other items.
Transcription Services
Whenever one creates a post on a podcast website for a new episode, it’s important to include a complete word-for-word audio transcription. A transcription offers several benefits:
- More written content helps search engines categorize the content for searchers.
- They make content accessible to fans with hearing difficulties.
- Podcasts with transcripts have more backlink opportunities.
- A podcast transcript creates content that can be repurposed.
Niche Communities
A niche community is a group, platform, or forum that relates specifically to the show’s topic. It’s a place where the audience and other influences hang out, so the creator/marketers should be there too.
Niche communities are potent ways to connect with potential listeners. One can cut through the clutter and interact directly with the people who are most likely to listen to the show. Trying to be genuine, and helpful, with only a little promotion will help a lot.
Also read: Advantages and Disadvantages of Podcast Marketing
