Going back in history, in the year 1941, television advertisement was first seen in America. Its impact was so strong that within a decade it spread all over the European countries, Canada, Australia and Japan. In India, though it was first commissioned in 1949 as
It is given fact that billboard advertisements are intended to grab a person’s attention. Additionally, it also possesses the capability to create a memorable impression very quickly. The aim of a billboard is to leave the reader thinking about the ad after they have driven
The easiest and fastest way of advertising in India is Metro advertising. It is also one of the most effective ways to reach out to a wide range of consumers. Also, commonly known as metro rail advertising or rail advertising, Metro Advertising in India is
A crisis can happen to any business, irrespective of the size. In today’s global economy, a crisis can get blown out of proportion in no time. If a company is not prepared for a crisis, the results can be disastrous. A well-crafted crisis management strategy
A lot of businesses do not invest in crisis management. Their reasoning, behind it is they think there is almost zero chance that an ordinary business will ever suffer any of loss. Needless to say, history has often curbed that school of thought ruthlessly, many