Podcast marketing is similar to marketing other types of content, but with a twistas listeners consume content through listening apps rather than a central location. Brands can’t market their podcast known to the world if the world can’t find the particular podcast. So, the first set
It is a known fact that no one likes to respond to most cold calls, emails, and messages. This is because they are impersonal, and one can’t connect or relate to most of such communication. The world has technology at its disposal like never before, but
When speaking about podcast as a content marketing tool, one should take some time to understand what podcasting is. Podcasting represents a digital evolution of radio broadcasting, involving making one or more audio or video files that are released episodically and often downloaded through internet syndication
India as a fast-growing economy draws much attention from both Indian and foreign brands. As the market is cluttered with lot of players in each product category, there is a dire need for the marketer to know how Indian consumer will respond to a particular
Every business has a goal, and the goal is needed irrespective of the nature of the business. The goal generally is to add as much value as possible. And to do this, one needs to influence people to take the action required to create value.