Technology, along with consumers’ willingness to share information and opinions, has dramatically influenced buyer behaviour in recent years. Consumers now flock to an organization or a brand that not only solves but also communicates to them that they solve customer issues in real-time. People prefer
In the age of wireless technology, people are more engaged with the mobile and people love those things that are personalized. In proximity marketing gives that personalization feel to digital marketing campaigns. Proximity marketing is one of the most popular marketing techniques of the past years,
Unlike business-to-consumer commerce where companies cater their products to typical individuals, business-to-business commerce involves companies selling just to other companies. In addition to selling finished goods that companies can resell or use for their operations, B2B enterprises will offer parts, materials and even services that
In today’s constantly evolving and changing world, traditional ways of doing things are on the verge of being obsolete. It is a given fact that sticking to anything for too long might lead to stagnation. Hence, change is always the way to go ahead. Business is
Disruptive marketing is much more than just a trend that brands follow nowadays. Disruptive marketing is changing the way people react to, understand, and accept companies and their advertising. From a business standpoint, disruptive marketing represents a key shift in an era where promotional strategies