Effective marketing is often difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy and making sure it works best for the company. The biggest determinant of effective marketing, however, is the
When firms make B2B marketing strategies, they think primarily of direct and outbound techniques like marketing messages that are sent straight to clients or prospective buyers. In this approach, the goal is to be compelling and persuasive enough that the audience responds to the offer
Marketing products or professional services to other businesses isn’t a tricky affair. Marketers and top advertising agencies need to figure out how they can reach decision-makers and their influencers, figure out how to best guide potential customers through the buyer’s journey, and accept that the
India as a country is a big market for all type of businesses, whether it is small or big. Additionally, the expansion of the economy results in the broadness of the market size. With every passing day the market is growing with more companies taking
In a world where digital advertising is a predominant marketing model, it is hard to believe that traditional formats still play a significant role for businesses. Print ads have been around since the 15th century. However, it's the last 100 years that have contributed most