Delhi Metro Advertising Cost

September 23, 2023

The easiest and fastest way of advertising in India is Metro advertising. It is also one of the most effective ways to reach out to a wide range of consumers. Also, commonly known as metro rail advertising or rail advertising, Metro Advertising in India is a seamless way to grab the attention of the passengers of the train, who can also become a prospective customer.

Metro Advertising in India has the capability of getting the highest visibility of a brand across India while also helping to focus the exposure at a single point. As mentioned before, Metro Advertising in India produces a brilliant visibility of the brand as it can reach a larger spectrum of audiences in less time.

Metro Advertising in India is known to cover long and wide distances and is very helpful for brands to connect with more people than usual.

If we think about Metro Advertising in India as a good option for brands, it is because of its cost-effectiveness while simultaneously reaching the audience on a large scale, especially the otherwise hard-to-reach commuters and members of targeted communities.

Advertising Options in Delhi Metro Train

Talking about Metro, there are a few good advertising options available, let us check them out:

Metro stations can be used for setting up posters, banners, billboards, and digital screens or distributing flyers or pamphlets across the station.
Metro wrapping is also an option. Metro wrapping is when the entire train is covered with advertisements. It is a highly effective method because it gets the prime attention of the travellers.
The side panels of metro trains can be very useful for advertising purposes. These advertisements have the ability to grab the commuters’ attention, especially while standing outside or inside the metro.
The metro doors on both sides can also be used to place ads and can be in complete view of the commuters.
Marketers can also use advanced digital screens that can be placed inside the Metro Trains for direct communication with the intended niche group.
When thousands of people commute by metro daily, it is evident that they will possess metro cards for easy access. These metro cards can be used for branding. The ads can be placed on the back of these cards and thus will be an excellent opportunity when speaking of metro advertisements. Either the entire metro card can be branded or just place their ad at the back of the card. This will ensure that every time the consumer is travelling, it will garner attention.

Delhi Metro Train Advertisement Rates

But all said and done, Metro Advertising Agency in Delhi will need to check the cost of placing advertisements in the metro. Let us have a look:

The Delhi Metro Advertising Cost vary according to the type of advertisement, designated sites and agencies. There are many leading metro advertising agencies in India offering affordable packages and discounted Delhi metro advertising costs. Rates are generally updated on a regular basis. It is advised to plan the content, versatility and spots for the campaigns. This enables smooth and flawless operations. Having all the information in place, it will be easy to negotiate for the best rates with media owners as well as get proper brand management. It is also imperative to keep in mind that the quantity and the date of the campaign accomplishment matter a lot. In such cases getting in touch with the best metro rail advertising company in India, for the best rates for Delhi metro advertising will help.

Delhi Metro advertising cost may vary depending on the media option chosen by the advertiser. The Delhi Metro Advertising Price Models are per media option chosen and also as per the duration of the ads. Each Delhi metro advertising price plan will include various media options Exterior Train Branding, Interior Train Branding, Full Train Branding, and more. The Delhi Metro Advertising Price options are set by the vendor.

Advantages of Metro Advertising

Before speaking about the Delhi metro specifically, let us look at the general advantages of Metro Advertising:

Frequency – The frequency of visibility of an ad is an important factor in the advertising industry, and metro advertising caters to that requirement. People who travel in the metro daily are able to see a certain brand advertisement every day. This visibility frequency of the ad will be higher in front of the people using the same route twice a day. Thus, it creates an opportunity to reach them 40-60 times a month daily. It is a fundamental fact that an advertisement that is seen daily more often has a greater impact on the minds of the audience.
Cost – Compared to other media, the cost of metro advertising is lower than other media. This media option offers rates that are much cheaper than other advertising options like television, print, airline, and more while reaching out to a large number of audiences simultaneously.
Long-length Exposure – Metro advertising usually stands out in the crowd. Designed to capture the maximum attention, advertisements are often unique in their characteristics. “According to a study, the average ride on a metro is 35 minutes, allowing for plenty of exposure time.”
Geographic factor- Due to its capability to reach a major section of society, metro advertising allows marketers to target the audience geographically. It is sometimes challenging for local advertisers to reach vast numbers of people in exact locations and populations, thus making metro advertising immensely crucial for them.
Target Audience: As mentioned before, metro advertising possesses the major characteristic of reaching the target audience. Advertisers do not have to run around to reach their audience. Instead, they get an already set audience who regularly travel in the metro. Statistics say that about 75% of people travelling via the metro are salaried people who more or less possess buying power.
Timeliness – Metro advertisement has no specific slot of time to grab the audience’s attention, like other media options like TV, radio, newspaper, or movie commercials. Metro advertisement is on display 24/7 and hence, can be seen at any time.

Now as far as the benefits that Delhi metro advertising brings are concerned, let us also have a look:

Delhi Metro Advertising generally includes various media options. They are Exterior Train Branding, Interior Train Branding, Full Train Branding, and more. The Delhi metro advertising cost will vary depending upon the media option that is chosen for the campaign and definitely for what duration the advertisement will run.
It is now understood that advertising Inside Delhi Metro helps companies target the people who commute regularly and expand their brand recognition.
Delhi Metro Advertisement, as mentioned before, is available inside and outside the Metro Train. It is also available on the metro smart card, which has the potential to reach a vast audience. Delhi Metro usually connects Delhi, Gurgaon, Noida, and Ghaziabad. It is therefore in the best interest of brands to use its widespread rail network, making it a perfect place for foot traffic.
Delhi Metro helps advertisers target a huge number of working-class audiences. Since it has large-scale foot traffic, Delhi Metro Advertising will help spread brand recognition and also help in introducing new products and services. Also, Delhi Metro Advertising is displayed on the panels inside a Metro Train, outside the train as an advertisement wrap, or on the back of the metro smart cards, thus having a reach of approximately 2.8M.

Also read: Best 7 Examples of Native Advertising