Top 9 Online Reputation Management Tools
Things are quite different now than how they were in pre-internet age. In today’s world, with the advent of the ubiquitous internet, a vast quantity of information regarding everything is publicly accessible. Once something goes online, it is usually there forever. This makes it vital that brands keep track of their online reputation and do what they can to minimize any harmful statements about the business.
Online Reputation Management includes various approaches. This includes SEO, content marketing, social media management, and crisis management. The primary objective of Online Reputation Management is to increase positive reviews and content on search results and social media platforms. At the same time, it must also reduce or eliminate negative content.
While there are practical steps one can take to improve the reputation online, there are also tools that help marketers get there faster.
An online reputation management tool is typically a service or software that caters to the needs of individuals or businesses to keep track of and enhance their online reputation. It utilizes various techniques to collect data from diverse online sources, including social media platforms, review websites, news outlets, and search engines, to provide a complete picture of the business’s online presence.
With online reputation management tools, it is easy to receive real-time updates on mentions of brands and stay informed of new content related to it. Additionally, one can access analytics and insights to understand how online reputation affects online brand management. This knowledge can be useful to develop strategies to improve the reputation online and manage negative reviews or feedback.
Moreover, reputation management tools enable marketers to enhance the important factor of search engine rankings and ensure that favourable content appears first when a certain name or brand is searched. Features like social media account management, competitor tracking, and online reputation performance reporting are also included.
Now let us discuss the most common tools that are used for managing the brand’s online presence. Let us have a look:
1. QuestionPro CX – Reputation
QuestionPro CX is a platform focused on all aspects of the Customer Experience. This software offers a series of functions to evaluate each touchpoint a client has with a company or brand. Among the incredible features that QuestionPro CX offers its users, Reputation is a feature that stands out among all. This is because of its ability to monitor what is said about the brand in media such as Capterra, Google Play, Yelp, and Twitter. With this incredible function, marketers can see all the reviews and opinions of various sites in one place and will not only be able to respond and interact with said comments but also be able to collect data and carry out advanced studies such as text analysis and sentiment analysis.
2. Google Alerts
Google Alerts is a tool that allows marketers to create alerts triggered when a new mention of the brand or any established keyword appears in articles on the web. Courtesy of its powerful search engine, Google allows users to define which word to monitor so that when an organization or person makes a publication that contains that word, it triggers a notification that will enable them to take action on the matter. Its intuitive interface and easy-to-create alerts have made this tool one of the favourites of people.
3. Buzzumo
Buzzumo is popular among marketing professionals. Since its inception, it has focused on developing functions dedicated to facilitating the process of creating content in all its formats. Among all of them, it has some parts to know what people think about the brand on the network. Within the “Monitoring” section, Buzzumo offers the possibility of exploring various aspects related to the perception of a brand and finding areas of opportunity:
4. SentiOne
This tool takes online reputation management to another level with the integration of Artificial Intelligence to its various functions.
Due to this integration, it is possible to perform powerful sentiment analysis and advanced analysis with the mentions of the customers throughout the network. In addition, SentiOne offers a social listening module, ideal for collecting and monitoring comments on networks such as Facebook, Twitter and YouTube.Another advantage of this platform is the possibility of creating reports with all the data collected, thus facilitating the task of analysing all this information simply and effectively.
5. Trustpilot
Trustpilot is a consumer review portal. However, it has become an important tool to consider when managing an online reputation. This tool allows companies to encourage users to share their experiences and opinions about their services. It has also developed interesting functions to control false reviews that proliferate on the network, as well as the possibility of reporting false comments, which makes it one of the most reliable review platforms in the market.
6. Podium
Podium is an interesting platform that will allow you to boost your online presence thanks to its various features focused on generating interactions with users and collecting feedback. In addition to its integrations and real-time chat, Podium offers its users the possibility of collecting reviews in real-time through its conversational chatbots, without a doubt an intelligent and creative way to know what your users think about the various aspects of your business. Like many other online reputation management tools, with Podium, marketers can receive alerts about the comments people make on other review portals and encourage the participation of the audience through its invitation manager.
7. Qualtrics Reputation Management:
Qualtrics Reputation Management’s reputation management tool offers cool features to monitor mentions of the brand and reviews shared by customers across popular review platforms. Qualtrics will allow brands to close the loop with their customer through its real-time alerts, integrations, and real-time dashboard, where everything related to the brand’s online presence can be seen in seconds.
8. Reputation:
Reputation stands out for its centralization among the various channels where users can comment on its products or services.
Thanks to its control panel, marketers will be able to optimize all the descriptions and information of the business on multiple platforms and sites in a simple way. It also enables responding directly to the detractors and promoters to mitigate potential problems which is extremely important. In addition to its various integrations, Reputation also offers the ability to conduct online surveys to collect and analyse information from your target audience. Its ticketing and analysis platform will allow to identify areas for improvement to offer a better experience to the consumers.
9. Review Push:
ReviewPush is a straightforward but powerful tool that will allow to concentrate all the online reviews about the business in one place. This tool enables marketers to receive alerts, notifications, and messages in real-time to react quickly to any eventuality.Its significant difference is the ability to monitor various locations in a segmented manner through any platform and generate specific reports for each store or establishment you own. This is something ideal for restaurants and local businesses.
Online reputation can make or break a business in today’s digital age. With so many online platforms available to customers, monitoring a brand’s online presence is essential. So is the need to address any potential issues quickly. That’s where online reputation management tools come in. Using an online media monitoring tool, one can monitor the brand’s online presence, identify potential issues, and take proactive steps effectively. With features like sentiment analysis, storm alerts, and reputation score, these tools can help businesses stay ahead of the curve and make informed decisions. So, to ensure that the brand is doing well, marketers and branding agencies in Delhi or around the country must try the tool that suits the purpose perfectly.
