Chicco is a multinational babycare brand with presence in more than 150 countries worldwide. India is the only country where they have chosen to go with us and not their global agency, Since they’ve been with us for the last 6 years, we’re sure they have a good reason to do so. Recently, we created (and produced) a set of digital films for them that went viral during the International Breastfeeding Week. We have also helped them go vernacular in India, so that they may get even closer to the heart of an Indian mother. Miles to go still.