About the Project

IFFCO Tokio is one of the reasons we call ourselves Giantslayers. The account was won back in 2012 in a multi-agency pitch against some pretty giant network agencies. It has stayed with us since. The ‘Khushiyon ka Bima’ campaign that we created back then worked so well for them that it has been put back on air recently after almost 6 years. The campaign kicked off with a 45 second film (with a 30 second edit too). This branched into 10 second brand stories and finally gave way to product films and print ads. ‘The catchy jingle has a fan following of it’s own with YouTuberes giving it a shot and sharing it. Judge for yourselves.