For most Indians, politics in our country is all about the eternal rivalry between the Congress and the Bharatiya Janta Party (BJP), with other parties being small fish in a pond. In the race to become a household name and wield the ultimate power, these
Gone are the days when a simple catchy jingle or a clever slogan would land a brand into the consumer’s mind. In the present world, a brand needs to create its space in the market not just by a single step but by going extra
Build a better mousetrap and the world will beat a path to your door. Except, it doesn’t. How many times have you heard the old saw that good work sells itself? Actually what sells itself is work that looks tried and tested – simply put, something