Play More, Live More campaign

In a market riddled with clones, it was tough to think up a unique positioning. With a little help from August, Conscient Infrastructure was able to do just that. By launching Heritage One- India’s first true Sports Lifestyle homes. The positioning proved to be so successful that it was carried forward to the next project- Heritage Max.

MapMyIndia Campaign

banner2When Mapmyindia came to us,┬átheir communication was informative and feature led. We suggested that it may help to go beyond a utilitarian commodity and grab the status of a desirable gadget. The ensuing campaign rode on the headline ‘Finding is Fun’ and the visual depicted the city opening up to the driver (from his POV) with not just the destination but alternatives to get there. In a single stroke the user was converted from a lost guy to an urban explorer. And it was fun, to say the least.

Barista Campaign

barista campaign

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