Brands serve its consumers, but what makes consumers let a brand into their life is based largely on our brand communication strategies. Brands communicate in several ways, but surely you don’t want to be one which gets the door shut on their face. Your communication
Advertisements have travelled from the traditional to the modern times and they have come in all shapes and sizes. We have encountered endless number of advertisements in the past, but we tend to remember only a few. What makes an advertisement stand out? What tactics
What is advertising? Advertising is the means of informing and influencing a vast audience to buy a product or service through visual, oral or written messages. Advertising can be described as a paid form of non-personal presentation and promotion of ideas, goods or services. A business that wants
Growth and development are the requirements of every organization. This can be possible when the organization has successful marketing strategies. A successful and huge client base is what they all require; which they can get if they have effective marketing plans. The overall marketing umbrella covers
Change is the hard reality of everyone’s life. Remember the first day of your school when you didn’t want to leave your parent’s side. Well, that was hard. But then you didn’t even realize how twelve years of your life passed by and there came