India as a fast-growing economy draws much attention from both Indian and foreign brands. As the market is cluttered with lot of players in each product category, there is a dire need for the marketer to know how Indian consumer will respond to a particular
Every business has a goal, and the goal is needed irrespective of the nature of the business. The goal generally is to add as much value as possible. And to do this, one needs to influence people to take the action required to create value.
Who doesn’t like the feeling of the “good old days”? Each one of us, right? Nostalgia tends to transport us back to a simpler, happier place and gives us comfort and stability, things we all long for in times of uncertainty and constant change. The
Native ads tend to blend in seamlessly with their surrounding content, whether it’s in a printed publication, a website or social media. This makes them more likely to be read, clicked and shared by the audience. Native ads are content-based and should offer something that
Brands are changing the way they advertise. A major shift from outdoor advertising to native ads is worth noting as a big change is taking place in the parlance of advertising today. Until now, most of us were only aware of the display ads, social