In this digital era, the task of marketing virtual and intangible products and services keeps marketers on their toes. NFTs or non-fungible tokens have already revolutionized the space, attracting many multinational brands to put their hands into the tokenization of their products and services as
There are various different types of advertising techniques used by companies for a long time. Bandwagon advertising is one technique marketers use to convince people to buy a product or service. The concept behind this technique is that people are given the idea that if they
The bandwagon effect arises from psychological, sociological, and, to some extent, economic factors. People like to be on the winning team and they like to signal their social identity. Bandwagon advertising is a marketing approach that plays up people’s fear of missing out or desire to
In today’s world, most people spend a lot of their time on the mobile. Understandably this time is spent on various apps that fulfil the needs of the person. This phenomenon presents another potential source of engagement for marketers. The Geofencing technology available today also presents
Research shows that there are more than six billion smartphone users in the world. This number is crucial for businesses. Owing to the number of mobile phone users that are increasing, more businesses are switching to location-based marketing. This type of marketing has become an