Branding is a multi-layered concept that includes the strategic process of creating and establishing a unique identity for a product, service, company, or even an individual. It aims to go beyond just a logo or a catchy slogan. Rather it tends to incorporate the entire
Ingredient branding refers to a marketing strategy that encompasses promoting a specific component or ingredient within a product as a distinct and recognizable brand. In this type, companies focus on highlighting the unique qualities, benefits, or origins of a particular ingredient or component, instead of
A marketing approach where a company simultaneously promotes multiple brands within the same product category is called mixed branding. Businesses can diversify their product offerings and appeal to a wider range of consumer preferences using this tactic. In mixed branding, companies usually create a portfolio of
Key elements crucial in marketing and product presentation are branding, packaging, and labelling. These help companies in communicating their identity, differentiate their products and comply with regulations. What is Branding The process of creating a unique and identifiable identity for a product, service, or company is known
In today’s digital age, everyone can share their opinion about a company openly. In such a situation, maintaining a brand’s reputation is becoming extremely difficult for businesses. If customers are unhappy with a product or service, they can publicly express their dissatisfaction online for all